What's a Web Site Audit, you ask?
Not all Web sites are created equal! If your company's site is not providing the returns you hoped, it may have some hidden problems. Our trained professionals (not an automated internet application) with over 12 years of combined experience in Website development, programming, editorial content, and internet marketing, will evaluate your site for any problems, and offer expert advice for solving your sites shortcomings. After we review each site, a Web Site Audit Report™ is generated that will highlight any troubled areas. This report includes standards and procedures that fortune companies include in their corporate site development strategies.

This report can be used as a "second opinion guide" for you, or your Webmaster/Web designer to administer the repairs, or you can contract our firm to provide a tune-up that will fix the reported problems. Our Web Site Audit will reveal the following:

BASIC - Web Site Audit Report™

Design Usability & Appearance - The overall layout and appearance of the site delivers an important message to your visitors. It should convey excellence, professionalism, and most importantly, an easy well planed site navigation so your visitors can get information quickly and effortlessly.

Speed Check - When a visitor types or downloads your site, they want to access information quickly. If your site takes to long to access, your visitor will exit out and never return. Worse yet, they may visit your competitors site instead. ICG will also check all graphic images and Web site hosting speeds.

Spelling Check - Does your Web site have any spelling mistakes?

Dead Link Check - This test is very important, it will test to find any dead or broken links to information that may not operate properly. There is noting more discouraging for a client or a new prospect trying to obtain information about your company that they can't access, i.e. contact form.

Meta-tags - This programming tag is very important to properly be listed with search engines. Does your site include  Meta-tags? If not, you may be loosing sales to your competitors.

Popularity Check - We will test to see how many other sites are linked to your site. Search engines often use a popularity check to decide placement of your Web site. Furthermore, in order to receive or increase traffic to your site you will need to incorporate a variety of online marketing strategies. This will mean the difference between a few hits or leads a month, to hundreds. Check e-Marketing for additional tips on this.

ONSITE INTERNET AUDIT REPORT™

This report includes everything described under the "Basic Web Site Audit™ and an onsite evaluation as well. This process starts with the company's website and includes the entire sales trail, right down to the sales transaction. This audit can be very helpful even for the company that has a well designed site, and has included several-well executed online e-marketing techniques, but still lacks the online sales leads.

According to the Wall Street Journal,  "many key company employees lack basic Internet skills, or demonstrate a break in continuity, jeopardizing the company's online strategy. More often, a familiar offline business practice is carried online." However, in other cases, a more effective online application approach could be implemented to not only increase lead generation but enhance client relations. Streetwise ConsultingStreetwise Consulting can perform an onsite audit to observe in a consultative capacity, the daily activities, and how the sales team interacts with online clients. This audit will recommend a course of action and or specialized training.

Contact us today to learn more about our unique
Onsite Internet Audits