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Step 1 >> Web Site Marketing Analysis Form

Approximate time required = 30 minutes

By providing us with the information below, we will be able to prepare an Online Business Marketing Plan that will be tailored to your specific needs. This strategic marketing plan can be deployed for on or offline applications.

Note: All fields below are required to compile an accurate marketing plan for your company. If you don't know an answer to a question, use your experience in the business to provide an educated guess. Or you can contact us to discuss any questions you may have: Tel. 704.287.1389

General Company Information

Note: Existing clients include Name & Business Name here only.

Name:
Business name:
Address
State: City:
Phone: Fax:
Email:
 
How many existing clients know about your Web site 
 
Do all of your employees know about and promote your company web site?
 
Do you have a written marketing plan (1-5 years) for your business? 
 
What were your primary reasons for developing a Web site?
 
 Service existing clients/informational     Increase client base    Cut overhead costs

   Expand national/international markets   Other reason:

List as many key words (minimum 3 words) that describe your products/services/business. Start with one word descriptions first, then multi word phrases : (separate by comma)


What is you business Slogan:

How soon would your company be ready to get started with this Website marketing campaign?  

Monthly Advertising/Marketing Budget allocated for Web site or Business:
(Excluding Monthly Web Site Hosting)
    Other Budget:

List Organizations or Associations your company are members of:
(separate by comma)

Sponsoring a special event or charity can build awareness and creditability in your community.
Which organization do you think would be suitable? (separate by comma)

List Trade Journals or Magazines your company subscribes to :
(separate by comma)

List 3 Competitors (web site addresses if know):
(separate by comma)

List any alliances the company has developed with other firms that could be used as a collaborative marketing effort:
(separate by comma)

If the company has NOT developed any alliances, list the type of non-competitive companies suitable to do so:(separate by comma)

 

Would you like to offer an incentive to increase traffic to your site?
(for B2C company only)

Yes    No

What type of advertising is the company doing now?

General Newspaper    Business Newspaper 
Networking/Referrals
Internet Marketing , list

Trade Journal , list name
Trade Magazine , list name
Otherlist name  

Current Client/Prospect  Demographics  (All Companies)

What would you estimate your current market share penetration ?  (required)

Current Client Geographic Location: (check one or more that apply)
 Local   
Regional  State     National   International

Geographic Locations to Expand:
 
Local   Regional   State   National    International

What organizations or associations do they belong to:(separate by comma)

Special interests  /  Hobbies: (separate by comma)

What are they reading or subscribe to :(separate by comma)
Magazines Name 

Trade Journals Name 
Newspaper Name 

Age group:      Gender

For (B2B Companies)

Size of Company Targeting:

Type of Company Targeting:

Target Company Positions:

M.I.S.   C.E.O.    C.F.O.     Office Management
Personnel    Purchasing Agent  Sales/Mkt. Engineers

 ALL    None

List any target company positions not listed above:

How did you hear about us?:



 
 
Include any additional company information that would be
pertinent to our research, in developing your marketing plan
i.e. unique business plan strategies

 

 

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